Online PR

The ability to make meaningful connections, nurture relationships and influence media is an important part of your online marketing strategy. Reactive public relations is no longer enough; we assist clients in building authority, trust and credibility in their respective industries, with a proactive and integrated approach to digital and online PR.

Lyki Basics Online Marketing clients enjoy structured, professional inbound and outbound representation across email, social media, and other digital communications. We are skilled in deploying a variety of content marketing and online PR tactics in order to place your brand story in front of the right audience, using the right medium, at just the right time.

Our Online PR Services are tailored to meet your business needs and may include:

  • Media outreach and relations

  • Press release writing and distribution

  • Message development

  • Case studies, whitepapers and other content items

  • Development of collateral materials

  • Crisis management

  • Editorial support to provide direction, quality assurance and brand voice consistency

  • Competitive and audience research

Our Optimize 360 marketing model integrates online PR with content marketing, SEO, social media and other marketing efforts, in order to achieve maximum return on your investment. Lyki Basics will help you stay top of mind with existing customers, while attracting and engaging new prospects. Each consulting engagement includes a plan tailored to your unique business needs.

We get it, because for several years, we’ve been helping companies like yours build and enhance their online presence in order to drive revenue, attract fans, convert prospects and even nurture customers into brand advocacy.

Contact us today for a free digital PR consultation based on your online marketing needs.


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