Website Analytics & Conversion Optimization

As a company doing business on the web, you have a mass of data at your disposal. However, most companies are unable to effectively synthesize that data and determine which metrics matter. And more importantly what to do next.

We help companies become more accountable to executives and provide the necessary feedback loop to marketing using in-depth data analysis to improve business outcomes.

Website analytics have always been recognized as a measurement vehicle, though few understand the importance in discovery and customer experience optimization like our team at Lyki Basics Online Marketing. The people who visit your website, social media networks and other web presences are providing priceless information regarding their preferences and online buying behavior. Our job is to dig deep and find those insights, then use them to maximize your marketing spend.

Our Website Analytics team works with clients to:

  • Establish metrics needed to track improvements as it relates to program objectives and measure the impact of marketing activities
  • Measure the impact of marketing activities and recommend adjustments when needed

  • Report back insights and trends which can be leveraged to maximize results

As a full-service digital marketing agency we are constantly refining and improving your program. Refinements derived from website analytics may include; content creation to attract a more qualified audience, improved on-page content, reducing bounce rates, conversion rate optimization and many other proven tactics.

Our Website Analytics Services Include:

  • Keyword Research
  • Website Analysis

  • Social Analytics

  • Visitor Behavior Patterns

  • Sales Funnel Analysis

Measurement is at the center of any successful digital marketing program. It provides the necessary feedback to make real-time adjustments and capitalize on the opportunities within your marketplace. Whether your company is new to measuring the impact of your online activities or you have made it a habit to measure and refine, Lyki Basics can help you amplify results through detailed analysis and recommendations.

Take the guesswork out of your marketing plan by contacting us today.

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